Branding is more Than just a Logo Design

Branding_More_Than_Logo Do your customers know your brand? When customers fall in love with a brand because it connects with them on an emotional level, it leads to higher sales and makes the brand stand out.

What do customers think of your brand? A lot of people think that creating a brand for your business just involves designing a logo. And although a logo is an important statement its not the only thing to consider.

Do you need help creating your brand identity? It’s not as complicated as it sounds. Before you begin the design stage of your logo, here are a few things to consider:

Define your brand

What do people like about your product or service? How does your product or service stand out in the marketplace? Do you want to increase your sales? The first step is to define your brand. Think of it as having a personality. People are attracted to your personality by the colors that you use, your choice of words, the images that you select for your graphic design materials, the designs that you use for your signs and of course, your logo.

The brand identity depends on your target audience

Your brand identity also depends on who you are trying to reach. If your main customers are the youth market, you may want to use fun colors and catchy phrases. If your customers are business professionals you may want to use a more technical language.

These tips are valuable in helping you create an brand identity that suits your messages and appeals to your target audience. Professional help can make all the difference.


How to Leverage Social Media for your E-Commerce Business

How to Leverage e-Commerce with Social Media - 615x230 What can social media do for your e-commerce business? It’s one thing to have an online store, it’s a whole other thing to use Facebook, Instagram, Twitter or SnapChat to drive customers to your store AND convert their interest into revenue.

Social Media drives traffic to your website

You can talk about your product or service on your social networks and direct them to your e-commerce website. People can then discover your store quickly. You are just a click away. By using eye-catching photos and videos you can inspire them to purchase your product or service from your store. Be sure to tell your brand story and be innovative every chance you get.

Social Media makes customer service easier

People feel comfortable to share their interests and desires online. With social media you are able to listen to your customers and respond to them instantly. You can also answer pre-sale inquiries and offer post-sale support. Facebook also allows people to review your service or product which can give others a more detailed insight into your offerings.

Social Media keeps you top-of-mind

In 2015, it was estimated that there were 1 million Jamaican active users of Facebook, ages 13-65+. By growing your social media presence you can reach potential customers and bring awareness to your product or service through interaction, helping you to stay top-of-mind.

Social Media advertising allows you to be targeted

Are you having a discount or special for an upcoming holiday? Use Facebook, Instagram, or Twitter to advertise and reach the customers you want by location, interests or age group. But don’t forget to reinforce your message on your e-commerce website.

Social Media extends the brand story and offers value added content

Social media over time can become and extension of your e-commerce website, offering value added content such as blog posts and videos that inspire your target audience and gets them talking about your product or service.

Use Social Media influencers to drive traffic to your website

Another great way to drive traffic to your store is by using social media influencers. Social media influencers are people with a large following on social media. They can be bloggers, celebrities or thought leaders in a particular industry. This is a powerful way to promote your brand. Social media influencers can advocate for your brand and share their positive experiences with using your product or service.


So You Need a New Website: Here’s What to Do

unspecified Perhaps you’ve had your website since the internet was invented. You know you need a change, but before you meet with a web developer, here are a few things to consider:

Target Audience

First question you need to think about when redesigning your website is who is the target? These are the people who will be visiting your site and to learn more about you. Once you’ve established the target audience for the website, it will be easier to map out the necessary additions needed like social media feeds, live chat options, audio and video capabilities to make it more appealing to them.


Another question you need to ask yourself about is functionality. In today’s mobile world, people are consuming online content from different devices while on-the- go. Websites that are only designed to perform on desktop computers will no longer succeed in the digital world. Your website should be designed to adjust to screens of different desktop and mobile devices.


Another thing to consider, is your website on brand? If you’ve had your website for a few years, it might be possible that the company’s branding itself has changed. Its best that your website coincide with any rebranding efforts you have made offline to avoid confusing your target audience.


Finally, you need to consider your budget. You should establish what you are able to spend beforehand. Talk with the stakeholders in your company to assess what the company can realistically afford, then get quotes and compare them. Different agencies will offer different services and varying prices. Weigh your options and choose the best one based on what works for you and the needs of your company.


Highlights of 2014

Highlights of 2014 2014 was a year of many challenges and triumphs for the Chrysalis Communications team. Here’s a recap of all the highlights from the year!

Rapha Dialysis Centre

In October, we launched the website for the Rapha Dialysis Centre. Located in Montego Bay, the Centre offers expert care to patients with kidney disease in a relaxing, holistic environment. The website reflects this, using relaxing colours and imagery, while providing adequate information about the services offered by Rapha Dialysis Centre.

Cari-Med Limited

We had the honour of launching the website for Cari-Med Ltd. in September. Cari-Med is a renowned, world-class distributor of hospital and medical equipment, as well as consumer products. Having served the Jamaican people for 28 years, Cari-Med has always been at the forefront of innovation and this website was a great milestone for the company.

We are also extremely proud of our donation in kind of website development services towards the Cari-Med Foundation.

Fun fact: the Chrysalis team also developed and continues to maintain the website for KIRK Distributors, another member of the Cari-Med Group of Companies.

Opa! Greek Restaurant and Chill Lounge

Designing and developing the website for one of Kingston’s hottest restaurants was a welcome treat for us! The Greek term “Opa” is a pronouncement of the celebration of life itself. We wanted to convey this message with the website and the client was very pleased with the finished product.

The website was an important milestone for the Greek eatery. Though active on social media, restaurant owner, Alexx Antaeus, has been hoping to launch a website for quite some time. The website also includes a newly designed menu, created by the Chrysalis Communications team.

ariLabs Skincare

In May, we had the pleasure of launching the website for ariLabs Skincare, a Jamaican company specializing in effective and affordable over-the-counter solutions for common skin conditions.

The website is not only beautiful, but also provides a wealth of information on the ariLabs line of products, featuring testimonials and frequently asked questions.

The Chrysalis Communications team thoroughly enjoyed working on this project and we are happy that the ariLabs team is pleased with the results.

CGM Gallagher

The Chrysalis Communications team was proud to announce our launch of the new website for the CGM Gallagher Group back in March. As one of the largest and oldest insurance brokers in the English-speaking Caribbean, the CGM Gallagher Group needed a website to showcase their wide range of services and to provide valuable information on the company’s rich history. With offices in Jamaica, Barbados, Grenada, St. Vincent, St. Lucia and St. Kitts and Nevis, the website is incredibly useful for people all across the Caribbean.

Independence Special

To mark Jamaica’s 52nd year of independence, we offered our graphic design services at 50% off to new and existing clients in August. This was an exciting venture for us, as well as a great way to showcase the work of our very talented graphic designers!

2014 was a great year for Chrysalis Communications. We extend sincerest thanks to our valued clients for making our progress possible. We look forward to our continued partnership in 2015!


Why You Should Be Tracking Your Website’s Traffic

Tracking Web Traffic to Your Website

A good website is an investment that will help to advance your business or personal brand by leaps and bounds. We’ve spoken about the importance of web presence and the elements of a good website before. Now, we’d like to talk about the importance of tracking traffic, after your awesome new website is up and running.

Without traffic, a website isn’t serving the purpose for which it was intended. A few things to consider when looking at tracking your website’s traffic:

Who is looking for me?

Website analytics tools can show you a lot of valuable information about the visitors to your site. Seeing which country your visitors are from is always useful from a sales perspective. Additionally, knowing whether visitors are using desktops or mobile devices can help you in deciding if a smartphone app would be a good investment. Knowing the operating system and browser used by your visitors can help you to make sure that your website is performing optimally for everyone.

How are they finding me?

Many visitors will find you through search engine results. Knowing the common terms that visitors search for can aid in your search engine optimization (SEO) efforts. SEO is the process of affecting the visibility of a website or a web page in a search engine’s organic (unpaid) search results. By utilizing SEO improvement tactics, you can significantly increase the amount of visitors to your site by improving your rankings in search engine results.

How much time are they spending?

Are visitors spending time on your website? Do they exit within ten seconds of visiting? To know if your content is truly being received, it’s helpful to know the length of time spent on your website by your visitors. If you notice that your website has a high bounce rate (persons exiting within a short time of visiting, instead of continuing onto other areas of the site), it may be an indication that the content on that page needs to be revised.

Web traffic statistics are a great way to ensure that your website is doing its job. Pay attention to these numbers and react to what you see. Make changes and improvements if needed and keep things the same if they’ve been working well for you.

Chrysalis Communications specializes in graphic design, website development, ecommerce and social media management for clients throughout the Caribbean region and beyond. We provide distinctive quality and creativity, backed by unparalleled customer service and support to clients both locally and internationally. We exhibit irreproachable ethical standards and strive to gain the respect and trust of our valued clients, suppliers, partners and peers in the industry.

For more information on how we can help your business build its online presence, please contact us. We’d love to chat!


Chrysalis Communications Launches Website for Rapha Dialysis Centre

Chrysalis Launches Website for Rapha Dialysis Centre

Chrysalis Communications is proud to announce the launch of the website for the Rapha Dialysis Centre.

Located in Montego Bay, Rapha Dialysis Centre offers expert care to patients with kidney disease, in a relaxing, holistic environment. The Centre provides excellent dialysis treatments utilizing innovative methods and the latest technology.

Headed by nephrologist Dr. Curtis Yeates, the qualified staff at the facility stand ready to make a difference in your life.

The newly launched website boasts a beautiful design that reflects the relaxing and healing nature of the Centre. Attractive and easy to navigate, the website provides anyone anywhere in the world with all the relevant information on Rapha Dialysis Centre.

The website is responsive and displays beautifully on screens of all sizes.

Visit the project at


Chrysalis Communications Launches New Website for Cari-Med Ltd.

Today marks the launch of the website for Cari-Med Limited. The site was proudly developed by the Chrysalis Communications team.

Chrysalis Communications Launches Cari-Med's Website

Cari-Med Limited is a world-class distributor of pharmaceutical, hospital & medical equipment and consumer products in Jamaica. Cari-Med has been serving the Jamaican people for 28 years. The company is at the forefront of innovation, constantly adapting to ever-changing business trends and best practices.

Chrysalis Communications Launches Cari-Med's Website

The website will serve the purpose of establishing Cari-Med’s online presence, while providing visitors with vital information about the company and the many products it distributes.

Chrysalis Communications is also proud to announce our donation in kind of website development services towards the Cari-Med Foundation. That website will be launched in short order. The Foundation is Cari-Med’s philanthropic arm that distributes health resources to those in need.

The Chrysalis team has also developed and continues to maintain the website for KIRK Distributors, another member of the Cari-Med Group of Companies. We are proud to have been selected to complete and maintain Cari-Med’s website, following our hard work on the KIRK Distributors site.

Be sure to visit Cari-Med online at


Chrysalis Communications Launches Big, Fat, Greek Website

Chrysalis Launches Website for Opa! Chrysalis Communications is proud to announce the launch of the website for Opa! Greek Restaurant and Chill Lounge. The Greek term “Opa” is a pronouncement of celebration – the celebration of life itself. That’s exactly what you’ll experience with each visit to Kingston’s only authentic Greek restaurant, Opa! Located at 75 Hope Road, Opa! has become a favourite amongst discerning foodies since its opening in November 2013. The menu features authentic Greek favourites such as Kotsi – a slow-baked lamb shank that has been marinated in lemon juice, olive oil and garlic – and Kourabies, a tasty Greek dessert. Chrysalis Communications Launches Website for Opa! Besides the renowned cuisine, visitors to Opa! also enjoy breaking plates – the Greek way of celebrating and marking special occasions. Owner Alexx Antaeus will demonstrate the correct way to break the plate. Be sure to shout “Opa!” as the plate hits the floor. The website marks an important milestone for the Greek eatery. Though active on social media, restaurant owner, Alexx Antaeus, has been hoping to launch a website for quite some time. In addition to its attractive and easy to navigate interface, the website will also feature a newly designed menu, to allow visitors to scope out their eating options prior to visiting the restaurant. The menu was also designed by Chrysalis Communications. Visit Opa! online at Chrysalis Communications Launches Website for Opa!


Chrysalis Communications Establishes Itself as Regional Website Developers

Chrysalis Communications Establishes Itself As Regional Website Developers

Chrysalis Communications Establishes Itself As Regional Website Developers

While Chrysalis Communications is undoubtedly one of the top companies for website development in Jamaica, we are also proud to announce our expansion into other Caribbean regions.

Earlier this year, we announced our partnership with Grenada’s National Water and Sewerage Authority (NAWASA). We were very excited about the opportunity to develop NAWASA’s website from the ground up and were pleased to announce its launch on March 21, 2014.

Our Managing Director, Christopher Mills, travelled to Grenada to attend the official launch of the website. We would love to share highlights from that event with you.

The website represents a major milestone for NAWASA. Though active on social media, the Authority did not have a website prior to this. As NAWASA’s General Director, Christopher Husbands noted, the website will serve as an alternative medium for customers to share their concerns with the company.

The launch establishes Chrysalis Communications as regional website developers, following the October 2012 launch of the website for the Turks and Caicos Islands Financial Services Commission (TCIFSC), also developed by the Chrysalis Communications team.

TCIFSC is an independent statutory body tasked with the supervision of the financial services sector in the Turks and Caicos Islands. It is also responsible for the oversight of company formation and registration, and is accountable for its performance to the Government of the Turks and Caicos Islands.

Please visit NAWASA online and view the highlights from the launch below. Be sure to also visit TCIFSC.

Both websites are responsive and will display beautifully on all devices.


Pre-Independence Special for Graphic Design Services

Chrysalis Communications' Pre-Independence Special

Now is the best time to Think Chrysalis for your next project! Until Independence Day, August 6, 2014, we’ll be offering our renowned graphic design services at 50% off.

We’ve discussed the importance of great graphic design in a previous blog post. Graphic design is one of the most important investments that you can make for your brand. Whether it’s a logo, business card, packaging design or even a flyer, talk to us about your graphic design needs and we’ll meet them in fine style.

Request a quote from us today or send an email to [email protected] to get the ball rolling!