Why You Should Be Tracking Your Website’s Traffic

Tracking Web Traffic to Your Website

A good website is an investment that will help to advance your business or personal brand by leaps and bounds. We’ve spoken about the importance of web presence and the elements of a good website before. Now, we’d like to talk about the importance of tracking traffic, after your awesome new website is up and running.

Without traffic, a website isn’t serving the purpose for which it was intended. A few things to consider when looking at tracking your website’s traffic:

Who is looking for me?

Website analytics tools can show you a lot of valuable information about the visitors to your site. Seeing which country your visitors are from is always useful from a sales perspective. Additionally, knowing whether visitors are using desktops or mobile devices can help you in deciding if a smartphone app would be a good investment. Knowing the operating system and browser used by your visitors can help you to make sure that your website is performing optimally for everyone.

How are they finding me?

Many visitors will find you through search engine results. Knowing the common terms that visitors search for can aid in your search engine optimization (SEO) efforts. SEO is the process of affecting the visibility of a website or a web page in a search engine’s organic (unpaid) search results. By utilizing SEO improvement tactics, you can significantly increase the amount of visitors to your site by improving your rankings in search engine results.

How much time are they spending?

Are visitors spending time on your website? Do they exit within ten seconds of visiting? To know if your content is truly being received, it’s helpful to know the length of time spent on your website by your visitors. If you notice that your website has a high bounce rate (persons exiting within a short time of visiting, instead of continuing onto other areas of the site), it may be an indication that the content on that page needs to be revised.

Web traffic statistics are a great way to ensure that your website is doing its job. Pay attention to these numbers and react to what you see. Make changes and improvements if needed and keep things the same if they’ve been working well for you.

Chrysalis Communications specializes in graphic design, website development, ecommerce and social media management for clients throughout the Caribbean region and beyond. We provide distinctive quality and creativity, backed by unparalleled customer service and support to clients both locally and internationally. We exhibit irreproachable ethical standards and strive to gain the respect and trust of our valued clients, suppliers, partners and peers in the industry.

For more information on how we can help your business build its online presence, please contact us. We’d love to chat!