website development

How to Leverage Social Media for your E-Commerce Business

How to Leverage e-Commerce with Social Media - 615x230 What can social media do for your e-commerce business? It’s one thing to have an online store, it’s a whole other thing to use Facebook, Instagram, Twitter or SnapChat to drive customers to your store AND convert their interest into revenue.

Social Media drives traffic to your website

You can talk about your product or service on your social networks and direct them to your e-commerce website. People can then discover your store quickly. You are just a click away. By using eye-catching photos and videos you can inspire them to purchase your product or service from your store. Be sure to tell your brand story and be innovative every chance you get.

Social Media makes customer service easier

People feel comfortable to share their interests and desires online. With social media you are able to listen to your customers and respond to them instantly. You can also answer pre-sale inquiries and offer post-sale support. Facebook also allows people to review your service or product which can give others a more detailed insight into your offerings.

Social Media keeps you top-of-mind

In 2015, it was estimated that there were 1 million Jamaican active users of Facebook, ages 13-65+. By growing your social media presence you can reach potential customers and bring awareness to your product or service through interaction, helping you to stay top-of-mind.

Social Media advertising allows you to be targeted

Are you having a discount or special for an upcoming holiday? Use Facebook, Instagram, or Twitter to advertise and reach the customers you want by location, interests or age group. But don’t forget to reinforce your message on your e-commerce website.

Social Media extends the brand story and offers value added content

Social media over time can become and extension of your e-commerce website, offering value added content such as blog posts and videos that inspire your target audience and gets them talking about your product or service.

Use Social Media influencers to drive traffic to your website

Another great way to drive traffic to your store is by using social media influencers. Social media influencers are people with a large following on social media. They can be bloggers, celebrities or thought leaders in a particular industry. This is a powerful way to promote your brand. Social media influencers can advocate for your brand and share their positive experiences with using your product or service.


Chrysalis Communications Launches Website for ariLabs Skincare

The Chrysalis Communications team is proud to announce our launch of a website for ariLabs Skincare.

ariLabs Skincare

ariLabs was founded by Dr. Patricia Yap and Felice Campbell in 2011 to address an increasing demand for effective and affordable over-the-counter solutions for common skin conditions.

Renowned Jamaican dermatologist, Dr. Patricia Yap, saw the need for the ariLabs line of products after experiencing difficulties with her own skin during her teenage years.

Along with her co-founder, Felice Campbell, Dr. Yap developed the ariSulfur Face and Body Treatment Bar, the first in a line of products specifically developed to treat skin issues such as acne, ingrown hairs and liver spots. The Treatment Bar was launched in 2012 and received the award for Most Innovative Skincare Product by the Jamaica Observer.

Next, the ariScalpBlend Hair and Scalp Treatment was launched in October 2013.

The ariLabs website is both aesthetic and functional. It features a wealth of information on the line of products, including testimonials, frequently asked questions and locations where the products can be found. The site is responsive and will display beautifully on mobile devices. This is especially important when one considers that a large percentage of Internet users are using mobile devices to browse.

The Chrysalis Communications team thoroughly enjoyed working on this project and we are happy that the ariLabs team is pleased with the results.

“The team at Chrysalis did a fantastic job of incorporating the vibrant colours of our brand into the website design. Our visitors love the ease of navigation and the overall aesthetics of the site. It was a pleasure working with the developer.”

– Felice Campbell, Chief Financial Officer

Visit the project:


New Website Launched for CGM Gallagher Group

The Chrysalis Communications team is pleased to announce our launch of a new website for the CGM Gallagher Group.

As one of the largest and oldest insurance brokers in the English-speaking Caribbean, the CGM Gallagher Group has the regional resources and local insight to make the best insurance broking decisions for their clients. Their partnership with Arthur J Gallagher, the world’s fourth largest insurance broker means that they are able to leverage their access to global markets to the ultimate benefit of their clients.

The CGM Gallagher Group has solidified its position in the market by matching world-class risk management solutions with technical support via experienced insurance professionals. They are one of the Caribbean’s first, true, regional insurance brokers with offices in Jamaica, Barbados, Grenada, St. Vincent, St. Lucia and St. Kitts and Nevis. They are also licensed in Antigua, Anguilla and Dominica and correspondents in Aruba, Bonaire, Curacao, Guyana, Haiti, Suriname, and Trinidad and Tobago.

Visit their new website here: