marketing

How to Leverage Social Media for your E-Commerce Business

How to Leverage e-Commerce with Social Media - 615x230 What can social media do for your e-commerce business? It’s one thing to have an online store, it’s a whole other thing to use Facebook, Instagram, Twitter or SnapChat to drive customers to your store AND convert their interest into revenue.

Social Media drives traffic to your website

You can talk about your product or service on your social networks and direct them to your e-commerce website. People can then discover your store quickly. You are just a click away. By using eye-catching photos and videos you can inspire them to purchase your product or service from your store. Be sure to tell your brand story and be innovative every chance you get.

Social Media makes customer service easier

People feel comfortable to share their interests and desires online. With social media you are able to listen to your customers and respond to them instantly. You can also answer pre-sale inquiries and offer post-sale support. Facebook also allows people to review your service or product which can give others a more detailed insight into your offerings.

Social Media keeps you top-of-mind

In 2015, it was estimated that there were 1 million Jamaican active users of Facebook, ages 13-65+. By growing your social media presence you can reach potential customers and bring awareness to your product or service through interaction, helping you to stay top-of-mind.

Social Media advertising allows you to be targeted

Are you having a discount or special for an upcoming holiday? Use Facebook, Instagram, or Twitter to advertise and reach the customers you want by location, interests or age group. But don’t forget to reinforce your message on your e-commerce website.

Social Media extends the brand story and offers value added content

Social media over time can become and extension of your e-commerce website, offering value added content such as blog posts and videos that inspire your target audience and gets them talking about your product or service.

Use Social Media influencers to drive traffic to your website

Another great way to drive traffic to your store is by using social media influencers. Social media influencers are people with a large following on social media. They can be bloggers, celebrities or thought leaders in a particular industry. This is a powerful way to promote your brand. Social media influencers can advocate for your brand and share their positive experiences with using your product or service.

 

Social Media vs. Traditional Media

social media vs  traditional media

It’s often said that various forms of social media have existed since the very beginning of mankind, when human beings started communicating with each other. More recently, however, the term social media has been used to describe various Internet-based applications that allow the creation and exchange of user-generated content.

Social media is not only used by individuals to keep in contact with friends, but also by brands as an effective means of interacting with their audience. Social media has made such an impact that we would consider it to be a necessary tool in the marketing arsenal of any business.

Social media (such as Facebook, Twitter, Instagram, etc.) differs from traditional media (newspapers, television, radio, etc.) in many ways. For this reason, it has several distinct advantages when compared with traditional media.

Find, Convert, Keep

Traditional marketing prioritizes finding and converting new prospects, but places less emphasis on keeping these newfound customers. Social media marketing has flipped this model by prioritizing retention and allowing retained customers to find and convert for you through word of mouth.

To put this into perspective, we can compare a television advertisement with a short-term Facebook campaign. The television commercial places greater emphasis on catching the attention of potential customers and makes an effort to convince them to buy into their product or service. However, the television advert places little to no emphasis on retaining these newly converted customers.

The Facebook campaign, on the other hand, places emphasis on catching the eyes of potential customers and converting them, but prioritizes retaining these customers by using various interactive techniques, while encouraging fans and followers to become “brand ambassadors” and spread the good news about your product or service.

Fixed vs. Flexibility

Social media offers a level of flexibility that traditional media does not afford. For example, once an article in a newspaper is published, it cannot be taken back. The most that can be done is to publish a retraction in a subsequent issue. Social media allows for editing of content to suit any situation. In our fast paced world, it’s easy to see how this can be advantageous. Audience vs. Community

Social media allows brands to build communities that are dedicated to celebrating what’s great about the brand, while discerning what’s not-so-great, in an effort to constantly improve and evolve. Conversely, traditional media only allows a brand to build an audience – a group of persons who will intake information, but will not contribute to a discussion.

A community affords a much higher level of interactivity when compared with an audience. This level of interactivity is perhaps social media’s main distinguishing factor.

Connectivity vs. Interactivity

Social media is interactive, while traditional media is passive. The former not only encourages a response from fans and followers, it requires it. Social media makes it extremely easy for your target audience to provide feedback and constantly interact with you. Traditional media, on the other hand, does not readily provide the means for your audience to interact with your brand and with each other. Traditional media fosters connectivity, not interactivity.

These are just a few of the many distinctions between traditional media and social media. It’s easy to see how social media can be advantageous to any 21st century business.

Chrysalis Communications offers social media management services to get you the results you deserve. We’d love to take your brand to the next level! Please access our contact page or give us a call at (876) 946-3980. We’d love to hear from you!

 

What Makes Graphic Design Important?

Why Is Graphic Design Important?

Graphic design is an important tool that enhances how you communicate with other people. It serves to convey your ideas in a way that is not only effective, but also beautiful. Here are just a few factors to consider before investing in graphic design services.

It makes you look good

Good design makes you look good. It’s that simple. Great graphic design allows you to make a positive first impression on those looking on. Human beings form initial opinions in a matter of seconds. On the other hand, it takes a lot more time to have a change of heart after a first impression is made. Aesthetically pleasing, professionally designed graphics will cause other persons to form positive opinions about your product, service or brand.

It sets you apart

People have choices. It’s important to know that the graphic design that you choose to represent your brand can set you apart from your competition – whether negatively or positively. Great design stands out in the minds of decision makers and can influence their choices, both deliberately and subconsciously. By nature, people like to associate with things that look good and make them feel good. By investing in quality graphic design, you are significantly increasing your brand’s ability to stand out in the minds of key decision makers.

It conveys a message of credibility and professionalism

As noted earlier, graphic design plays a significant role in the decision-making process. Companies that invest in quality graphic design are perceived to be more trustworthy. Presentation and perception can make or break any business. Persons are looking for signs of professionalism to convince them that you can be trusted. One such sign is the way that you present yourself. It’s important to present yourself in the best possible way by investing in quality graphic design.

It summarizes an idea with consistent imagery that resonates

What ideas would you like to present to the public? Great graphic design summarizes these ideas in a way that’s pleasing to the eye. Persons may not be willing to read a document that is trying to convince them to purchase your product, but they will be willing to have a look at an image that serves the same purpose. Additionally, graphic design needs to be consistent. All representations of your brand should be visually similar to build trust and to ensure that your brand is recognizable. Great graphic design gives you this much-needed consistency.

Whether it’s in print or online, from business cards to billboards, logos, packaging design, fliers and much more, Chrysalis Communications stands ready to meet your graphic design needs. We appreciate the importance of great graphic design and our team of designers is passionate about making you look good. We will consult with you to get a true feel of your needs before we begin the task of turning your idea into an image that you’ll love.

Are you ready to take the first step? Please access our contact page or give us a call at (876) 946-3980. We’d love to hear from you!