logo design

Branding is more Than just a Logo Design

Branding_More_Than_Logo Do your customers know your brand? When customers fall in love with a brand because it connects with them on an emotional level, it leads to higher sales and makes the brand stand out.

What do customers think of your brand? A lot of people think that creating a brand for your business just involves designing a logo. And although a logo is an important statement its not the only thing to consider.

Do you need help creating your brand identity? It’s not as complicated as it sounds. Before you begin the design stage of your logo, here are a few things to consider:

Define your brand

What do people like about your product or service? How does your product or service stand out in the marketplace? Do you want to increase your sales? The first step is to define your brand. Think of it as having a personality. People are attracted to your personality by the colors that you use, your choice of words, the images that you select for your graphic design materials, the designs that you use for your signs and of course, your logo.

The brand identity depends on your target audience

Your brand identity also depends on who you are trying to reach. If your main customers are the youth market, you may want to use fun colors and catchy phrases. If your customers are business professionals you may want to use a more technical language.

These tips are valuable in helping you create an brand identity that suits your messages and appeals to your target audience. Professional help can make all the difference.

 

What Makes Graphic Design Important?

Why Is Graphic Design Important?

Graphic design is an important tool that enhances how you communicate with other people. It serves to convey your ideas in a way that is not only effective, but also beautiful. Here are just a few factors to consider before investing in graphic design services.

It makes you look good

Good design makes you look good. It’s that simple. Great graphic design allows you to make a positive first impression on those looking on. Human beings form initial opinions in a matter of seconds. On the other hand, it takes a lot more time to have a change of heart after a first impression is made. Aesthetically pleasing, professionally designed graphics will cause other persons to form positive opinions about your product, service or brand.

It sets you apart

People have choices. It’s important to know that the graphic design that you choose to represent your brand can set you apart from your competition – whether negatively or positively. Great design stands out in the minds of decision makers and can influence their choices, both deliberately and subconsciously. By nature, people like to associate with things that look good and make them feel good. By investing in quality graphic design, you are significantly increasing your brand’s ability to stand out in the minds of key decision makers.

It conveys a message of credibility and professionalism

As noted earlier, graphic design plays a significant role in the decision-making process. Companies that invest in quality graphic design are perceived to be more trustworthy. Presentation and perception can make or break any business. Persons are looking for signs of professionalism to convince them that you can be trusted. One such sign is the way that you present yourself. It’s important to present yourself in the best possible way by investing in quality graphic design.

It summarizes an idea with consistent imagery that resonates

What ideas would you like to present to the public? Great graphic design summarizes these ideas in a way that’s pleasing to the eye. Persons may not be willing to read a document that is trying to convince them to purchase your product, but they will be willing to have a look at an image that serves the same purpose. Additionally, graphic design needs to be consistent. All representations of your brand should be visually similar to build trust and to ensure that your brand is recognizable. Great graphic design gives you this much-needed consistency.

Whether it’s in print or online, from business cards to billboards, logos, packaging design, fliers and much more, Chrysalis Communications stands ready to meet your graphic design needs. We appreciate the importance of great graphic design and our team of designers is passionate about making you look good. We will consult with you to get a true feel of your needs before we begin the task of turning your idea into an image that you’ll love.

Are you ready to take the first step? Please access our contact page or give us a call at (876) 946-3980. We’d love to hear from you!

 

The Importance of Logo Design for Business

The Importance of Logo Design | Chrysalis Communications

Have you realized that you’re able to instantly identify a business by looking at its logo, even if their name isn’t a part of the logo? Perhaps you’ve noticed that you can correctly guess the nature of a business by looking at its logo for the first time, even if you’ve never heard of the business before. Symbols are a succinct and efficient way of communicating information about your business. A logo is an important part of your company’s brand, and makes a significant impact on a company’s public perception.  In fact, a logo is one of the most important branding investments a business can make.

Why is Logo Design Important?

A logo can be described as the face of a company.  Quite often, it’s the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.

Factors to Consider

A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media. A good logo is memorable and makes a great first impression. It should be effective at any size – whether it’s on a billboard or on a pen. A good logo makes an impact both in colour and in black and white.

With logos, details are extremely important. Particular attention must be paid to every element of the logo, including colours, shapes and fonts. All of these elements help to convey a message about your brand. A gym may choose to use thick, bold fonts, while a wedding planning agency may use fanciful, cursive fonts for their logo.

The visuals and imagery should be appropriate for your company to avoid any discrepancies or confusion. All colours, shapes, images and fonts must be consistent with the idea that is to be communicated. It’s very important that your logo delivers the correct message about your company.

The Chrysalis Logo

A few months ago, we changed our logo to the one you’re currently seeing. Prior to this, our old logo served us well for twelve years. However, in this our 13th year, as we seek to enhance our visibility within the region, a stronger, fresher identity was needed. Our new butterfly is beautiful and bold, yet delicate – a fitting representation of our attention to detail and our appreciation for aesthetics.

Testimonials

When the operators of Jamaica Rhino Safaris set up their business in Jamaica after years of running communication businesses in London, they were hard pressed to find an agency in Jamaica that could fulfill their logo design needs. Chrysalis more than filled their bill. We were excited to work on this project and they were very pleased with the end results.

See their testimonial, and the logo here.

Can We Help You?

We’d love to! Whether your business has never had a logo before, or you’d like to revamp an existing logo, Chrysalis will consult with you to get a sense of what you, the customer, want and what your brand needs. We work to consolidate these two ideas into one finished product that you can be proud of.

We know how important logo design is for businesses and our team stands ready to provide you with a beautiful representation of your brand. Please access our contact page to send us a message. We’d love to hear from you!