Chrysalis Communications

Chrysalis Communications Establishes Itself as Regional Website Developers

Chrysalis Communications Establishes Itself As Regional Website Developers

Chrysalis Communications Establishes Itself As Regional Website Developers

While Chrysalis Communications is undoubtedly one of the top companies for website development in Jamaica, we are also proud to announce our expansion into other Caribbean regions.

Earlier this year, we announced our partnership with Grenada’s National Water and Sewerage Authority (NAWASA). We were very excited about the opportunity to develop NAWASA’s website from the ground up and were pleased to announce its launch on March 21, 2014.

Our Managing Director, Christopher Mills, travelled to Grenada to attend the official launch of the website. We would love to share highlights from that event with you.

The website represents a major milestone for NAWASA. Though active on social media, the Authority did not have a website prior to this. As NAWASA’s General Director, Christopher Husbands noted, the website will serve as an alternative medium for customers to share their concerns with the company.

The launch establishes Chrysalis Communications as regional website developers, following the October 2012 launch of the website for the Turks and Caicos Islands Financial Services Commission (TCIFSC), also developed by the Chrysalis Communications team.

TCIFSC is an independent statutory body tasked with the supervision of the financial services sector in the Turks and Caicos Islands. It is also responsible for the oversight of company formation and registration, and is accountable for its performance to the Government of the Turks and Caicos Islands.

Please visit NAWASA online and view the highlights from the launch below. Be sure to also visit TCIFSC.

Both websites are responsive and will display beautifully on all devices.

 

Pre-Independence Special for Graphic Design Services

Chrysalis Communications' Pre-Independence Special

Now is the best time to Think Chrysalis for your next project! Until Independence Day, August 6, 2014, we’ll be offering our renowned graphic design services at 50% off.

We’ve discussed the importance of great graphic design in a previous blog post. Graphic design is one of the most important investments that you can make for your brand. Whether it’s a logo, business card, packaging design or even a flyer, talk to us about your graphic design needs and we’ll meet them in fine style.

Request a quote from us today or send an email to [email protected] to get the ball rolling!

 

Social Media vs. Traditional Media

social media vs  traditional media

It’s often said that various forms of social media have existed since the very beginning of mankind, when human beings started communicating with each other. More recently, however, the term social media has been used to describe various Internet-based applications that allow the creation and exchange of user-generated content.

Social media is not only used by individuals to keep in contact with friends, but also by brands as an effective means of interacting with their audience. Social media has made such an impact that we would consider it to be a necessary tool in the marketing arsenal of any business.

Social media (such as Facebook, Twitter, Instagram, etc.) differs from traditional media (newspapers, television, radio, etc.) in many ways. For this reason, it has several distinct advantages when compared with traditional media.

Find, Convert, Keep

Traditional marketing prioritizes finding and converting new prospects, but places less emphasis on keeping these newfound customers. Social media marketing has flipped this model by prioritizing retention and allowing retained customers to find and convert for you through word of mouth.

To put this into perspective, we can compare a television advertisement with a short-term Facebook campaign. The television commercial places greater emphasis on catching the attention of potential customers and makes an effort to convince them to buy into their product or service. However, the television advert places little to no emphasis on retaining these newly converted customers.

The Facebook campaign, on the other hand, places emphasis on catching the eyes of potential customers and converting them, but prioritizes retaining these customers by using various interactive techniques, while encouraging fans and followers to become “brand ambassadors” and spread the good news about your product or service.

Fixed vs. Flexibility

Social media offers a level of flexibility that traditional media does not afford. For example, once an article in a newspaper is published, it cannot be taken back. The most that can be done is to publish a retraction in a subsequent issue. Social media allows for editing of content to suit any situation. In our fast paced world, it’s easy to see how this can be advantageous. Audience vs. Community

Social media allows brands to build communities that are dedicated to celebrating what’s great about the brand, while discerning what’s not-so-great, in an effort to constantly improve and evolve. Conversely, traditional media only allows a brand to build an audience – a group of persons who will intake information, but will not contribute to a discussion.

A community affords a much higher level of interactivity when compared with an audience. This level of interactivity is perhaps social media’s main distinguishing factor.

Connectivity vs. Interactivity

Social media is interactive, while traditional media is passive. The former not only encourages a response from fans and followers, it requires it. Social media makes it extremely easy for your target audience to provide feedback and constantly interact with you. Traditional media, on the other hand, does not readily provide the means for your audience to interact with your brand and with each other. Traditional media fosters connectivity, not interactivity.

These are just a few of the many distinctions between traditional media and social media. It’s easy to see how social media can be advantageous to any 21st century business.

Chrysalis Communications offers social media management services to get you the results you deserve. We’d love to take your brand to the next level! Please access our contact page or give us a call at (876) 946-3980. We’d love to hear from you!

 

What Makes Graphic Design Important?

Why Is Graphic Design Important?

Graphic design is an important tool that enhances how you communicate with other people. It serves to convey your ideas in a way that is not only effective, but also beautiful. Here are just a few factors to consider before investing in graphic design services.

It makes you look good

Good design makes you look good. It’s that simple. Great graphic design allows you to make a positive first impression on those looking on. Human beings form initial opinions in a matter of seconds. On the other hand, it takes a lot more time to have a change of heart after a first impression is made. Aesthetically pleasing, professionally designed graphics will cause other persons to form positive opinions about your product, service or brand.

It sets you apart

People have choices. It’s important to know that the graphic design that you choose to represent your brand can set you apart from your competition – whether negatively or positively. Great design stands out in the minds of decision makers and can influence their choices, both deliberately and subconsciously. By nature, people like to associate with things that look good and make them feel good. By investing in quality graphic design, you are significantly increasing your brand’s ability to stand out in the minds of key decision makers.

It conveys a message of credibility and professionalism

As noted earlier, graphic design plays a significant role in the decision-making process. Companies that invest in quality graphic design are perceived to be more trustworthy. Presentation and perception can make or break any business. Persons are looking for signs of professionalism to convince them that you can be trusted. One such sign is the way that you present yourself. It’s important to present yourself in the best possible way by investing in quality graphic design.

It summarizes an idea with consistent imagery that resonates

What ideas would you like to present to the public? Great graphic design summarizes these ideas in a way that’s pleasing to the eye. Persons may not be willing to read a document that is trying to convince them to purchase your product, but they will be willing to have a look at an image that serves the same purpose. Additionally, graphic design needs to be consistent. All representations of your brand should be visually similar to build trust and to ensure that your brand is recognizable. Great graphic design gives you this much-needed consistency.

Whether it’s in print or online, from business cards to billboards, logos, packaging design, fliers and much more, Chrysalis Communications stands ready to meet your graphic design needs. We appreciate the importance of great graphic design and our team of designers is passionate about making you look good. We will consult with you to get a true feel of your needs before we begin the task of turning your idea into an image that you’ll love.

Are you ready to take the first step? Please access our contact page or give us a call at (876) 946-3980. We’d love to hear from you!

 

Chrysalis Communications Launches Website for ariLabs Skincare

The Chrysalis Communications team is proud to announce our launch of a website for ariLabs Skincare.

ariLabs Skincare

ariLabs was founded by Dr. Patricia Yap and Felice Campbell in 2011 to address an increasing demand for effective and affordable over-the-counter solutions for common skin conditions.

Renowned Jamaican dermatologist, Dr. Patricia Yap, saw the need for the ariLabs line of products after experiencing difficulties with her own skin during her teenage years.

Along with her co-founder, Felice Campbell, Dr. Yap developed the ariSulfur Face and Body Treatment Bar, the first in a line of products specifically developed to treat skin issues such as acne, ingrown hairs and liver spots. The Treatment Bar was launched in 2012 and received the award for Most Innovative Skincare Product by the Jamaica Observer.

Next, the ariScalpBlend Hair and Scalp Treatment was launched in October 2013.

The ariLabs website is both aesthetic and functional. It features a wealth of information on the line of products, including testimonials, frequently asked questions and locations where the products can be found. The site is responsive and will display beautifully on mobile devices. This is especially important when one considers that a large percentage of Internet users are using mobile devices to browse.

The Chrysalis Communications team thoroughly enjoyed working on this project and we are happy that the ariLabs team is pleased with the results.

“The team at Chrysalis did a fantastic job of incorporating the vibrant colours of our brand into the website design. Our visitors love the ease of navigation and the overall aesthetics of the site. It was a pleasure working with the developer.”

– Felice Campbell, Chief Financial Officer

Visit the project: http://www.ariskincare.com

 

AriLabs

The team at Chrysalis did a fantastic job of incorporating the vibrant colours of our brand into the website design. Our visitors love the ease of navigation and the overall aesthetics of the site. It was a pleasure working with the developer.

 

The Importance of Logo Design for Business

The Importance of Logo Design | Chrysalis Communications

Have you realized that you’re able to instantly identify a business by looking at its logo, even if their name isn’t a part of the logo? Perhaps you’ve noticed that you can correctly guess the nature of a business by looking at its logo for the first time, even if you’ve never heard of the business before. Symbols are a succinct and efficient way of communicating information about your business. A logo is an important part of your company’s brand, and makes a significant impact on a company’s public perception.  In fact, a logo is one of the most important branding investments a business can make.

Why is Logo Design Important?

A logo can be described as the face of a company.  Quite often, it’s the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.

Factors to Consider

A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media. A good logo is memorable and makes a great first impression. It should be effective at any size – whether it’s on a billboard or on a pen. A good logo makes an impact both in colour and in black and white.

With logos, details are extremely important. Particular attention must be paid to every element of the logo, including colours, shapes and fonts. All of these elements help to convey a message about your brand. A gym may choose to use thick, bold fonts, while a wedding planning agency may use fanciful, cursive fonts for their logo.

The visuals and imagery should be appropriate for your company to avoid any discrepancies or confusion. All colours, shapes, images and fonts must be consistent with the idea that is to be communicated. It’s very important that your logo delivers the correct message about your company.

The Chrysalis Logo

A few months ago, we changed our logo to the one you’re currently seeing. Prior to this, our old logo served us well for twelve years. However, in this our 13th year, as we seek to enhance our visibility within the region, a stronger, fresher identity was needed. Our new butterfly is beautiful and bold, yet delicate – a fitting representation of our attention to detail and our appreciation for aesthetics.

Testimonials

When the operators of Jamaica Rhino Safaris set up their business in Jamaica after years of running communication businesses in London, they were hard pressed to find an agency in Jamaica that could fulfill their logo design needs. Chrysalis more than filled their bill. We were excited to work on this project and they were very pleased with the end results.

See their testimonial, and the logo here.

Can We Help You?

We’d love to! Whether your business has never had a logo before, or you’d like to revamp an existing logo, Chrysalis will consult with you to get a sense of what you, the customer, want and what your brand needs. We work to consolidate these two ideas into one finished product that you can be proud of.

We know how important logo design is for businesses and our team stands ready to provide you with a beautiful representation of your brand. Please access our contact page to send us a message. We’d love to hear from you!            

 

New Website Launched for CGM Gallagher Group

The Chrysalis Communications team is pleased to announce our launch of a new website for the CGM Gallagher Group.

As one of the largest and oldest insurance brokers in the English-speaking Caribbean, the CGM Gallagher Group has the regional resources and local insight to make the best insurance broking decisions for their clients. Their partnership with Arthur J Gallagher, the world’s fourth largest insurance broker means that they are able to leverage their access to global markets to the ultimate benefit of their clients.

The CGM Gallagher Group has solidified its position in the market by matching world-class risk management solutions with technical support via experienced insurance professionals. They are one of the Caribbean’s first, true, regional insurance brokers with offices in Jamaica, Barbados, Grenada, St. Vincent, St. Lucia and St. Kitts and Nevis. They are also licensed in Antigua, Anguilla and Dominica and correspondents in Aruba, Bonaire, Curacao, Guyana, Haiti, Suriname, and Trinidad and Tobago.

Visit their new website here: http://www.cgmbrokers.com