It’s often said that various forms of social media have existed since the very beginning of mankind, when human beings started communicating with each other. More recently, however, the term social media has been used to describe various Internet-based applications that allow the creation and exchange of user-generated content.
Social media is not only used by individuals to keep in contact with friends, but also by brands as an effective means of interacting with their audience. Social media has made such an impact that we would consider it to be a necessary tool in the marketing arsenal of any business.
Social media (such as Facebook, Twitter, Instagram, etc.) differs from traditional media (newspapers, television, radio, etc.) in many ways. For this reason, it has several distinct advantages when compared with traditional media.
Find, Convert, Keep
Traditional marketing prioritizes finding and converting new prospects, but places less emphasis on keeping these newfound customers. Social media marketing has flipped this model by prioritizing retention and allowing retained customers to find and convert for you through word of mouth.
To put this into perspective, we can compare a television advertisement with a short-term Facebook campaign. The television commercial places greater emphasis on catching the attention of potential customers and makes an effort to convince them to buy into their product or service. However, the television advert places little to no emphasis on retaining these newly converted customers.
The Facebook campaign, on the other hand, places emphasis on catching the eyes of potential customers and converting them, but prioritizes retaining these customers by using various interactive techniques, while encouraging fans and followers to become “brand ambassadors” and spread the good news about your product or service.
Fixed vs. Flexibility
Social media offers a level of flexibility that traditional media does not afford. For example, once an article in a newspaper is published, it cannot be taken back. The most that can be done is to publish a retraction in a subsequent issue. Social media allows for editing of content to suit any situation. In our fast paced world, it’s easy to see how this can be advantageous.
Audience vs. Community
Social media allows brands to build communities that are dedicated to celebrating what’s great about the brand, while discerning what’s not-so-great, in an effort to constantly improve and evolve. Conversely, traditional media only allows a brand to build an audience – a group of persons who will intake information, but will not contribute to a discussion.
A community affords a much higher level of interactivity when compared with an audience. This level of interactivity is perhaps social media’s main distinguishing factor.
Connectivity vs. Interactivity
Social media is interactive, while traditional media is passive. The former not only encourages a response from fans and followers, it requires it. Social media makes it extremely easy for your target audience to provide feedback and constantly interact with you. Traditional media, on the other hand, does not readily provide the means for your audience to interact with your brand and with each other. Traditional media fosters connectivity, not interactivity.
These are just a few of the many distinctions between traditional media and social media. It’s easy to see how social media can be advantageous to any 21st century business.
Chrysalis Communications offers social media management services to get you the results you deserve. We’d love to take your brand to the next level! Please access our contact page or give us a call at (876) 946-3980. We’d love to hear from you!
Graphic design is an important tool that enhances how you communicate with other people. It serves to convey your ideas in a way that is not only effective, but also beautiful. Here are just a few factors to consider before investing in graphic design services.
It makes you look good
Good design makes you look good. It’s that simple. Great graphic design allows you to make a positive first impression on those looking on. Human beings form initial opinions in a matter of seconds. On the other hand, it takes a lot more time to have a change of heart after a first impression is made. Aesthetically pleasing, professionally designed graphics will cause other persons to form positive opinions about your product, service or brand.
It sets you apart
People have choices. It’s important to know that the graphic design that you choose to represent your brand can set you apart from your competition – whether negatively or positively. Great design stands out in the minds of decision makers and can influence their choices, both deliberately and subconsciously. By nature, people like to associate with things that look good and make them feel good. By investing in quality graphic design, you are significantly increasing your brand’s ability to stand out in the minds of key decision makers.
It conveys a message of credibility and professionalism
As noted earlier, graphic design plays a significant role in the decision-making process. Companies that invest in quality graphic design are perceived to be more trustworthy. Presentation and perception can make or break any business. Persons are looking for signs of professionalism to convince them that you can be trusted. One such sign is the way that you present yourself. It’s important to present yourself in the best possible way by investing in quality graphic design.
It summarizes an idea with consistent imagery that resonates
What ideas would you like to present to the public? Great graphic design summarizes these ideas in a way that’s pleasing to the eye. Persons may not be willing to read a document that is trying to convince them to purchase your product, but they will be willing to have a look at an image that serves the same purpose. Additionally, graphic design needs to be consistent. All representations of your brand should be visually similar to build trust and to ensure that your brand is recognizable. Great graphic design gives you this much-needed consistency.
Whether it’s in print or online, from business cards to billboards, logos, packaging design, fliers and much more, Chrysalis Communications stands ready to meet your graphic design needs. We appreciate the importance of great graphic design and our team of designers is passionate about making you look good. We will consult with you to get a true feel of your needs before we begin the task of turning your idea into an image that you’ll love.
Are you ready to take the first step? Please access our contact page or give us a call at (876) 946-3980. We’d love to hear from you!
The Chrysalis Communications team is proud to announce our launch of a website for ariLabs Skincare.
ariLabs was founded by Dr. Patricia Yap and Felice Campbell in 2011 to address an increasing demand for effective and affordable over-the-counter solutions for common skin conditions.
Renowned Jamaican dermatologist, Dr. Patricia Yap, saw the need for the ariLabs line of products after experiencing difficulties with her own skin during her teenage years.
Along with her co-founder, Felice Campbell, Dr. Yap developed the ariSulfur Face and Body Treatment Bar, the first in a line of products specifically developed to treat skin issues such as acne, ingrown hairs and liver spots. The Treatment Bar was launched in 2012 and received the award for Most Innovative Skincare Product by the Jamaica Observer.
Next, the ariScalpBlend Hair and Scalp Treatment was launched in October 2013.
The ariLabs website is both aesthetic and functional. It features a wealth of information on the line of products, including testimonials, frequently asked questions and locations where the products can be found. The site is responsive and will display beautifully on mobile devices. This is especially important when one considers that a large percentage of Internet users are using mobile devices to browse.
The Chrysalis Communications team thoroughly enjoyed working on this project and we are happy that the ariLabs team is pleased with the results.
“The team at Chrysalis did a fantastic job of incorporating the vibrant colours of our brand into the website design. Our visitors love the ease of navigation and the overall aesthetics of the site. It was a pleasure working with the developer.”
Have you realized that you’re able to instantly identify a business by looking at its logo, even if their name isn’t a part of the logo? Perhaps you’ve noticed that you can correctly guess the nature of a business by looking at its logo for the first time, even if you’ve never heard of the business before. Symbols are a succinct and efficient way of communicating information about your business. A logo is an important part of your company’s brand, and makes a significant impact on a company’s public perception. In fact, a logo is one of the most important branding investments a business can make.
Why is Logo Design Important?
A logo can be described as the face of a company. Quite often, it’s the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.
Factors to Consider
A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media. A good logo is memorable and makes a great first impression. It should be effective at any size – whether it’s on a billboard or on a pen. A good logo makes an impact both in colour and in black and white.
With logos, details are extremely important. Particular attention must be paid to every element of the logo, including colours, shapes and fonts. All of these elements help to convey a message about your brand. A gym may choose to use thick, bold fonts, while a wedding planning agency may use fanciful, cursive fonts for their logo.
The visuals and imagery should be appropriate for your company to avoid any discrepancies or confusion. All colours, shapes, images and fonts must be consistent with the idea that is to be communicated. It’s very important that your logo delivers the correct message about your company.
The Chrysalis Logo
A few months ago, we changed our logo to the one you’re currently seeing. Prior to this, our old logo served us well for twelve years. However, in this our 13th year, as we seek to enhance our visibility within the region, a stronger, fresher identity was needed. Our new butterfly is beautiful and bold, yet delicate – a fitting representation of our attention to detail and our appreciation for aesthetics.
Testimonials
When the operators of Jamaica Rhino Safaris set up their business in Jamaica after years of running communication businesses in London, they were hard pressed to find an agency in Jamaica that could fulfill their logo design needs. Chrysalis more than filled their bill. We were excited to work on this project and they were very pleased with the end results.
We’d love to! Whether your business has never had a logo before, or you’d like to revamp an existing logo, Chrysalis will consult with you to get a sense of what you, the customer, want and what your brand needs. We work to consolidate these two ideas into one finished product that you can be proud of.
We know how important logo design is for businesses and our team stands ready to provide you with a beautiful representation of your brand. Please access our contact page to send us a message. We’d love to hear from you!
In the digital age, it is absolutely essential for your business to have an online presence. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap major benefits. Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.
Here are just a few of the many reasons why your business needs to establish its online presence:
1. Make it Easier for Potential Customers Come to You
Today, if someone wants more information about a company, they’re most likely to do their research online. Whether they’re specifically looking for your company, or they just want to find any company that offers the products or services that your company offers, having an online presence will give you a competitive edge. Potential customers will not put a lot of effort into finding you, and they should not have to. A simple Google search should provide them with all the information they seek.
Real life example: Your business distributes seafoods, meats, fine wines and other spirits. A potential customer is having an impromptu family get-together and needs a few bottles of Cabernet Sauvignon and some shrimp. She uses her smartphone to search for “wine and seafood in Jamaica”. Your company’s website is listed in the search results. After browsing your website, she’s satisfied that you can provide her with what she needs. You’ve just earned another customer!
2. Make it Easier to Showcase Your Products and Services
The Internet gives businesses an effective platform for showcasing what they have to offer. Whether it’s a portfolio and testimonials from clients on a website, or an album on a Facebook page with photos of your newest products, it has never been easier to let the world know what you have to offer. With a few simple clicks, your customers can see what you’re all about. They can even do this outside of business hours! An online presence is an extension of your brand that never sleeps.
3, Make it Easier to Build Relationships with Customers and Potential Customers
Social media is all about building relationships. This is true for both individuals and businesses. Social media gives your brand a voice – it makes your company more “human” and relatable. Customers and potential customers can interact with your brand on a more personal level. It also gives you the opportunity to truly get to know your customers. If everyone is on social media except you, you are missing out on an invaluable opportunity to connect and communicate with your target audience. Social media is one of the simplest, yet most effective ways to get persons interested in your company and to form real relationships with real people.
4. Make it Easier to Market Your Brand
Websites and social media platforms are excellent marketing tools. They are also some of the most cost effective methods of sending out information to thousands of people. Online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions. Moderns consumers have even indicated that they look at companies in a negative light if they cannot find them online. Using the internet for marketing purposes allows you to overcome distance barriers. Persons thousands of miles away can be learning all about your business with just a few keystrokes. The “shareability” of social media allows your customers to easily spread the word about your business to all their friends. Ultimately, online marketing gives you the opportunity to market your brand in creative and exciting ways.
Modern businesses must ensure that they are not left behind. An online presence is one of the most important investments that a business can make. The benefits are endless!
Chrysalis Communications specializes in graphic design, website development, ecommerce and social media management for clients throughout the Caribbean region and beyond. We provide distinctive quality and creativity, backed by unparalleled customer service and support to clients both locally and internationally. We exhibit irreproachable ethical standards and strive to gain the respect and trust of our valued clients, suppliers, partners and peers in the industry.
For more information on how we can help your business build its online presence, please contact us. We’d love to chat!
Chrysalis Communications has been contracted to develop the website for Grenada’s National Water and Sewerage Authority (NAWASA), located in St. George’s, Grenada. NAWASA is the lead agency in water supply and sewerage collection, treatment and disposal in Grenada. Image courtesy of NAWASA Grenada[/caption]
Though active on social media, NAWASA does not currently have a website. The Chrysalis Communications team enthusiastically welcomes this new venture and is excited to develop NAWASA’s website from the ground up.
Stay tuned for more details on this exciting regional partnership.
UPDATE: We were pleased to launch NAWASA’s new website on March 21, 2014: See www.nawasa.gd
Chrysalis Communications is excited to announce that we have successfully launched the website of the Turks and Caicos Islands Financial Services Commission. The TCIFSC is an independent statutory body tasked with the supervision of the financial services sector in the Turks and Caicos Islands. It is also responsible for the oversight of company formation and registration, is accountable for its performance to the Government of the Turks and Caicos Islands.
Visit the project here. The site is responsive and displays beautifully on all devices.
Chrysalis Communications is excited to announce that we have successfully launched the website of the Turks and Caicos Islands Financial Services Commission. The TCIFSC is an independent statutory body tasked with the supervision of the financial services sector in the Turks and Caicos Islands. It is also responsible for the oversight of company formation and registration, is accountable for its performance to the Government of the Turks and Caicos Islands.
Visit the project 