So You Need a New Website: Here’s What to Do
Perhaps you’ve had your website since the internet was invented. You know you need a change, but before you meet with a web developer, here are a few things to consider:
Target Audience
First question you need to think about when redesigning your website is who is the target? These are the people who will be visiting your site and to learn more about you. Once you’ve established the target audience for the website, it will be easier to map out the necessary additions needed like social media feeds, live chat options, audio and video capabilities to make it more appealing to them.
Functionality
Another question you need to ask yourself about is functionality. In today’s mobile world, people are consuming online content from different devices while on-the- go. Websites that are only designed to perform on desktop computers will no longer succeed in the digital world. Your website should be designed to adjust to screens of different desktop and mobile devices.
Branding
Another thing to consider, is your website on brand? If you’ve had your website for a few years, it might be possible that the company’s branding itself has changed. Its best that your website coincide with any rebranding efforts you have made offline to avoid confusing your target audience.
Budget
Finally, you need to consider your budget. You should establish what you are able to spend beforehand. Talk with the stakeholders in your company to assess what the company can realistically afford, then get quotes and compare them. Different agencies will offer different services and varying prices. Weigh your options and choose the best one based on what works for you and the needs of your company.
