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Branding is more Than just a Logo Design

Branding_More_Than_Logo Do your customers know your brand? When customers fall in love with a brand because it connects with them on an emotional level, it leads to higher sales and makes the brand stand out.

What do customers think of your brand? A lot of people think that creating a brand for your business just involves designing a logo. And although a logo is an important statement its not the only thing to consider.

Do you need help creating your brand identity? It’s not as complicated as it sounds. Before you begin the design stage of your logo, here are a few things to consider:

Define your brand

What do people like about your product or service? How does your product or service stand out in the marketplace? Do you want to increase your sales? The first step is to define your brand. Think of it as having a personality. People are attracted to your personality by the colors that you use, your choice of words, the images that you select for your graphic design materials, the designs that you use for your signs and of course, your logo.

The brand identity depends on your target audience

Your brand identity also depends on who you are trying to reach. If your main customers are the youth market, you may want to use fun colors and catchy phrases. If your customers are business professionals you may want to use a more technical language.

These tips are valuable in helping you create an brand identity that suits your messages and appeals to your target audience. Professional help can make all the difference.

  • The Expat Mama

    Very timely advice for me- thanks! I’ve pretty much got a logo I’m happy with, but I’d forgotten about the questions I need to ask myself about the brand as a whole. Will definitely take your advice on.

  • Ginger Smith

    Great advice! I’m currently trying to think of the perfect logo for my blog.

  • Cori Pullin

    I love my logo. It explains simply what I’m all about 😊